influence of media

 Social media are nowadays used by many distinct varieties of groups, in lots of fields and politics is one among it. Social media have increasingly been embraced by way of politicians, activists, and social movements as a new way to speak and reach every citizens, by this way they can interact too and can gain popularity in the society. The media plays a vital role in politics. The media shows about the political issues. During election campaigns, the media shows all the programmes and the duties of the each political parties. One of the consequences that social media has on politics is the possibility for citizens to interact more effortlessly with candidates and elected officers. Traditionally, if you wanted to satisfy a candidate, you have to attend a live event. Not all of us is capable of try this. With present day technology, it’s now viable to wait digital events where you can take part in live streaming occasions and engage with politicians and applicants. This research paper deals up with, how media influences during the time of polls in election, the coverage of media before and after the time of elections, and at the normal days, how differ, the importance of media during election time, the important role of the media during that time, and what kind of problems they will be facing, how the social media is play a vital role in people mandate, to analyse the role of media during the time of election and also to study about the responsibilities of social mediaIn our life communications plays a very important role. People used to hear radios, newspaper and there were no TV’s at the time of election. But now at this century media plays a vital role on communications. As people see, listen and hear what they see and show. So, they believe on them, they don’t know whether they are telling truth or not but the people believe in that1 . Social media as a means of broadcast and consumption and social media as a means of involvement and influence. The media, that whomever they are covering and telling they should know everything about them, as people vote them according to it. They should be biased in giving, there should not be only positive and only negative, equal points should been showed2 . The society needs for the facts, in this part the media performs a important position in informing the general public about politics, approximately the campaigns and elections. But while the general public needs records from the media, there may be additionally a chance for the media and politicians for poor marketing campaign insurance and a perceived media bias3 . Additionally, the media enables have an impact on what issues citizens ought to care about in elections and what standards they have to use to evaluate candidates. This could be expected with the aid of the Government. There is relationship between the media, the government and the general public and which the media can now and again form public opinion, it has a more have an effect on in communicating to electorate, weather troubles are essential or no longer, about those troubles the media works greater efficiently by using setting a highlight on certain problems4 .influence of mediainfluence of media